India market entry & representation
A partner on the ground for global attractions companies in India
Market entry, sales coordination and business development in India for international amusement ride manufacturers, water park suppliers and attraction brands.
Who this is for
What we do for international ride and equipment suppliers
- Market assessment and India positioning
- Identifying park developers, operators and commercial partners
- Introductions and sales coordination
- Project follow-through from first meeting to order
- Partnership and alliance structures
Who we represent today
SDA is India Sales Coordinator and Strategic Business Advisor for Great Coasters International, Inc. (USA), builders of wooden roller coasters, and India market partner for Walltopia (Bulgaria), climbing walls and active entertainment.
Relationships that open doors
Shirish Deshpande is a former President of the Indian Association of Amusement Parks & Industries (IAAPI) and former CEO of EsselWorld and Water Kingdom, with relationships across Indian park owners, developers and operators built over 40+ years.
How we work
4 steps, one team
- AssessFit and positioning for India.
- MapDevelopers, operators and partners.
- IntroduceMeetings and sales coordination.
- CloseFollow-through to orders.
Led by Shirish Deshpande, former CEO of EsselWorld and Water Kingdom and former President of IAAPI. Advice from people who have run the parks.
Questions we are often asked
Frequently asked questions
How can an international amusement ride manufacturer develop the Indian market?
Start with a clear view of which Indian parks and developers your product fits, then build relationships before projects go to tender. SDA provides India market assessment, partner identification, introductions and sales coordination.
Who can represent or support business development for international attractions suppliers in India?
SDA represents and supports international suppliers in India. It is India Sales Coordinator for Great Coasters International and India market partner for Walltopia.
How can a global attractions company identify Indian park developers, operators and partners?
Through people who know the market. SDA maps active developers and operators, identifies projects early and makes introductions, drawing on Shirish Deshpande's network as a former IAAPI President.
How can an international company work with SDA?
Get in touch through the contact form, email or WhatsApp. We will discuss your product, your goals for India and whether SDA is the right partner.
Tell us about your project
Where you are, what you are trying to do and where you are stuck. Shirish reads every message.