Amusement parks · Water parks · Attractions · Leisure
Advice from people who have run the parks.
SDA helps developers, operators and investors in India build, fix and grow amusement parks, water parks, FECs, resorts and attractions. Feasibility and DPRs to opening day, and every season after.
What we do
From the first site visit to the busiest Sunday of the year
Most park problems start before anything is built. We work across the whole life of the asset, so the decisions made early still make sense when the gates open.
Feasibility studies & DPRs
Market, footfall, CAPEX and operating assumptions, financial viability and DPRs, before land is bought or money is committed.
Design & buildConcept, planning & product mix
Concept, master planning, ride and attraction mix, capacity and pricing, through to an operationally ready opening.
Operate & growOperations, turnaround & profitability
Operational audits, SOPs, turnaround of underperforming parks, and revenue, margin and per-capita spend improvement.
Discover · Operate & growFEC consulting
Feasibility, business model, attraction mix, operating systems and profitability for FECs and indoor attractions.
Discover · Design & buildResort & destination attractions
Water parks, adventure and family attractions for resorts, and integrated leisure and tourism destinations.
Operate & growIndia market entry & representation
Sales coordination, representation and partnerships in India for international ride and attraction suppliers.
Who we work with
Makers and operators. Day visits and overnight stays.
Ride manufacturers, water parks, resorts, recreation centres and global suppliers entering India. Seeing the industry from each side helps us advise every one of them better.
Why SDA
Not advice on a slide. Advice you can run.
Shirish has made the payroll, managed the operations, handled the guests, vendors and P&Ls. That operating reality is what SDA brings to every project.
Behind SDA is a team and an associate network with 20+ years across sales and marketing, finance, operations, market research, architecture, legal and HR, so clients get end-to-end delivery rather than isolated functional advice.
About Shirish Deshpande →Insights
Notes from the industry
Parks & Beyond, a fortnightly series on how parks and leisure businesses work, and Weekly Industry Musings on what the week's news means for India.
₹510 inside.
Wonderla's Q2: The Number Behind the Headline
Guests paid a little less to get in, and spent more once inside. Why spend per guest tells you more about a park than the ticket price.
Amusement, Entertainment and Leisure: 3 Businesses, Not 1
What will your guest be doing at 4 o'clock in the afternoon? The answer tells you which business you're really in, and where to spend, how to price and who to hire.
A Long Queue Is Annoying. A Dishonest One Is Worse.
Guests will forgive a long wait if they trust what you tell them. They won't forgive feeling played. 4 ways to protect that trust.
Have a site, a park or a plan?
Tell us where you are and where you're stuck. We'll tell you honestly whether we can help.