Insights
Notes from the industry
Two series by Shirish Deshpande. Parks & Beyond: fortnightly pieces on how parks and leisure businesses really work. Weekly Industry Musings: what the week's news means for India. Plus SDA News.
₹510 inside.
Wonderla's Q2: The Number Behind the Headline
Guests paid a little less to get in, and spent more once inside. Why spend per guest tells you more about a park than the ticket price.
Amusement, Entertainment and Leisure: 3 Businesses, Not 1
What will your guest be doing at 4 o'clock in the afternoon? The answer tells you which business you're really in, and where to spend, how to price and who to hire.
A Long Queue Is Annoying. A Dishonest One Is Worse.
Guests will forgive a long wait if they trust what you tell them. They won't forgive feeling played. 4 ways to protect that trust.
Theme Parks Were Flat. Water Parks Grew.
What the TEA Global Experience Index says about water parks, and why India's next step is building them as destinations.
SDA Partners with Great Coasters International in India
SDA is Great Coasters International's Official Sales Coordinator and Strategic Business Advisor in India. The goal: the right great coaster in the right Indian park.
The Slowest Member Sets the Pace of the Visit
Investment talks start with the thrill rides. But lose the 4-year-old and the grandparent, and you lose the whole family.
The Repeat Visitation Problem
Parks track first-time footfall religiously. Far fewer track the number that predicts long-term health: how many guests came back.